From audience engagement, to future-proofing, these live stream statistics will help you make the most of your live stream platform, or get a good action plan together, if you don’t already have one.

Audience Statistics

1. According to a study by Forrester, people users watch live content 10 to 20 times longer than on-demand content.

2. According to a 2020 report by Nielsen, US consumers spend more time consuming live content than any other method of consumption.

3. At the 2019 Super Bowl LIII, audience consumption time was up by 19%, bringing the total to 560 million minutes.

4. 90 seconds, is the longest period of time, that an audience will tolerate a bad stream.

5. As of 2020, US adults, spend an average of over 12 hours a day on media, a sharp increase from just over 11 hours in 2019.

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Business Live Streaming

6. Video advertising is expected to reach $102.8 billion by 2023.

7. Video ads on Linked-In gain 30% more engagement than non-video ads.

8. According to a report by Forrester, Financial service companies cut service time in half by utilising video content.

9. According to Cisco, by 2021, 80% of the world’s internet traffic will be made up of video.

10. 48% of consumers have shared a brand video on their social media.

Live Streaming Communication

11. People are 39% more likely to share video content, as opposed to any other content type.

12. Approximately 80% of live streams on Twitter, stream to a global audience.

13. Facebook Live content receives 178% more engagement than average post engagement.

14. According to RhythmOne, video campaigns doubled between 2017 to 2018.

15. Daily watch times for live content on Facebook, quadrupled between 2017 to 2018.

On The Up

16. By 2022, Amazon, Prime, Hulu, and Netflix, are expected to triple their combined content investments.

17. By 2028, 5G is expected to bring in $1.3 trillion in new revenue within media and entertainment.

18. According to a study commissioned by Intel, Video could make up 90% of all 5G traffic.

19. According to Cisco, by 2023 there could be 5.3 billion global internet users.

20. According to a study by Cisco, fixed broadband speeds will more than double by 2023.

Live Streaming is Rewarding

Whether you’re already live streaming or just looking at live streaming, get in contact today. Koinos provides a live streaming service that aims to not only leave your customers happy with what they see, but takes them from a viewer to a customer. Get in contact today to find out how Koinos can help.

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